While working exclusively with Disney's Food Division for the first few years on staff I got the chance to create new and exciting concepts for their licensees. One of my favorite projects was working with PEZ on a new way to present their Princess line. Even as a young boy I never liked the 'Head on a Stick' design approach that PEZ always used and I thought it looked particularly jarring with the more realistic looking Princess group. During a conference call with PEZ I noticed a bust of Beethoven that a co-worker had on her desk, and suggested that I thought that type of approach would work well for the Princess line. I made a few sketches and sent them off to PEZ. The next day we had their approval and began the line.
In the time since I've seen Star Trek and Bratz sets using the same approach. So I guess I helped PEZ re-invent themselves in some small way.