Tuesday, October 10, 2006
I keep writing about working in Advertising, but I haven't posted any of it. So I'll post a few pieces for the next few days. This first visual was art directed by my friend Dave Fuscellaro. I met Dave when he joined the WB Stores after leaving the Dallas based design studio at Nickleodeon. While at WB Dave and I were responsible for (among other things) "refreshing" their Toy line, creating product and packaging art. It was fun work. Especially the packaging. The "Toys" were usually retro-fit mechanics, with Sylvester rocking back and forth singing "Hound Dog" while a cross-eyed Tweety hung from his shoulder.
When Dave left WB he joined 30 Sixty Design as Creative Director. That's when the real fun started! This piece was created for banners that would hang in "King's Fish House", they have a few big restaurants. If I remember correctly one of them is in Long Beach. They also own "Lou & Mickey's" restaurant, located right across the tracks from the Comicon in San Diego.
Working from Dave's concept and direction the art and lettering was created with a Marvy Felt Tip Pen on copy paper, scanned and sent to the studio. Then his expert team of Designers worked their magic and aged the art digitally so it would look like something you would see on a matchbook cover from the '30s.
I always enjoy working with Dave, he's a real collaborator. He doesn't ask for art like you'd order a Hamburger at a Drive-Thru window. And he always comes to the table with a batch of ideas for every project.
He's a real Pro.